Website design for group practices

Common Table Collective is a website we designed for a group practice of three registered dietitians. A visitor’s first question is “who is right for me?”, so the team comes first: choose what you want help with, and the cards show who works with it.

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Common Table Collective, Sarah Bennett, Grace Novak, Ellen Price, the fees, openings, insurance notes, programme price and the Instagram name are made up, and each is tagged “Example” on the site. The photos are licensed stock.

Common Table Collective hero with a specialty filter above three dietitian cards

the practice

Who the practice is

Sarah Bennett, RDN, with Grace Novak, RDN and Ellen Price, RDN · Group practice of registered dietitians

Three registered dietitians in Minneapolis, each with different specialties, who share one front desk, meet every week and see people in person or online across Minnesota. Clients want the right person, and doctors want one place to send a referral.

What she offers

One-to-one nutrition counselling
Medical nutrition therapy, with a referral
Small-group cooking classes
The Common Table Plan, a 12-week programme

the personality

The feel we chose

A shared table. A cream page, brick red and teal, a slab serif with italic accents, arch-topped photos and cards that sit on a “tabletop”. It feels like a friendly kitchen, not a clinic, and it fits a team that wants to look like people you could sit down with.

Cream #FBF7F2
Sand #F3ECE3
Brick #A8452E
Teal #2B6C6F
Ink #2A2522

Fonts: Bitter (with italics) for headings, Inter for reading

why we built it this way

Section by section

The team comes first

A visitor picks what they want help with and the team cards show who works with it. Each card has the dietitian’s photo, specialties, openings and two buttons: book with her, or read her page.

Two ways in

One card for people looking for a dietitian and one for doctors and clinics who want to refer a patient, each with its own plain list and button, so neither has to search.

Two cards: looking for a dietitian, and referring a patient

like what you see?

Want a site like this, built around you?

Send a short message: just your name, email and a few words. Omar replies personally within 1 business day, and there is no pressure to buy anything.

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Show the team behaving like a team

A group practice is selling the fact that there is more than one mind in the room. A photo band and one short promise say how the team works together, and that notes are only shared with permission.

Photo of three dietitians at a table with a card about the Tuesday team meeting

Why a group practice

Three numbered steps explain the benefit in plain words: one front desk, a second view when it helps, and cover when someone is away.

Three numbered steps: one front desk, a second view in the room, and cover when someone is away

Services as a menu

Services are listed like a menu, with dotted lines to the fee. It reads at a glance, and a real practice edits each line in the dashboard.

Services list styled like a menu with example fees

A programme with a human face

The 12-week plan has its own band on the home page and a full page of its own, with a photo, three key points and one button.

The Common Table Plan band with a photo, three included points and a button

A team page with real profiles

Each dietitian gets a profile with her photo in an arched frame, specialty tags, how she works, what she is known for and booking buttons. Photos alternate left and right so the page feels like a conversation.

Team page with profiles for Sarah Bennett and Grace Novak

The programme as a five-course menu

The Program page shows the twelve weeks as a five-course menu card: setting the table, everyday plates, a second view, cooking together and taking it home.

Program page with a menu card listing five stages across twelve weeks

Questions with a side menu

An FAQ page with topics in a side menu and tap-to-open answers, including a section for doctors and clinics.

FAQ page with a topic menu and question cards

A contact form that changes for referrals

The first question is “I am looking for a dietitian” or “I am a doctor referring someone”, and the form adapts. A client can also choose which dietitian should read the message.

Contact page with a client or referral choice, a short form and who reads each message

want to click around?

Try the live Common Table Collective site

We keep the live sites we've designed private, so our designs stay ours and yours stays one of a kind. Ask, and Omar sends you the link, usually within a day.

Ask on WhatsApp Ask by email

under the hood

What's built in

Every Itersi website gets the same care behind the design.

Five pages, a Program page and a blog, on WordPress with Bricks
Team members, services, FAQs and the programme are edited in the dashboard, so adding a dietitian takes minutes
An “Ask our team” button and an email popup, both easy to close
Fast on phones and built to WCAG 2.2 AA accessibility basics
Contact form that asks people not to send health details

what your clients want to know

What clients need from a group site

Clients want the right person, not just the practice. Your site should do the matching for them, before they ever email you.

Who on your team sees what
A page for each provider, with their photo and credentials
Insurance by provider, if it differs
Locations and states, by provider
A simple route to the right booking link

words matter here

What we take care with

Each provider checks their own credentials and wording
Easy updates when your team changes
Booking and privacy set up for everyone in the same way

You check every word before anything goes live, because your name and your licence are on it. We don't give medical, nutrition or legal advice.

no hidden numbers

Clear prices for group practices

for new practices

Launch

$497 once

$250 to start, $247 before your site goes live. Ready 7 days after we have your information.

Fully custom: no templates, designed around your practice and your voice
Up to 5 pages, such as Home, About, Services, FAQ and Contact, with each specialty explained on your Services page. More pages $57 each
Your booking tool set up, with a "Book a consultation" button on every page
Basic page words written from your start form answers; you approve every line
Basic SEO setup: titles, descriptions, schema, sitemap, Google Analytics and Search Console
Two rounds of changes before launch, then 30 days of free fixes
The website and your domain are yours

Start your website

for growing practices

Signature

$2,497 once

$1,250 to start, $1,247 before your site goes live. About 21 days from our strategy call.

A 60-minute strategy call with Omar: who you help and how you want to be seen
Your logo: 3 directions, each with its story, 2 rounds of refinement and a final logo set
Brand: colours, 2 fonts, photo and icon style, and a one-page brand guide
Every page written for you in your voice; you approve every health-related sentence
Fully custom website of up to 10 pages, with specialty pages, booking setup and email sign-up
Basic local SEO; Google Business Profile setup if you have an eligible office address
3 rounds of changes before launch, then 30 days of free fixes

Start Signature

optional

Hosting + care

$47 / month

Monthly, no contract. Stop whenever you like. Or host your site anywhere you choose.

Fast hosting with a security certificate (SSL)
WordPress and plugin updates, backups and security checks
Up to 1 hour of small edits each month (about two 30-minute edits), usually done within 2 business days
More edits, redesigns and bigger work: $20 an hour, quoted first. New pages $57 each
Leaving? A free full copy of your site and one free move to your new host

How care works

How custom is it?

Fully custom. We never start from a template. Your colours, your specialty and the way you work with clients shape the design. Keeping it to 5 focused pages is what lets us design each one properly in 7 days. Underneath, every site runs on our own tested WordPress setup, which keeps it fast and secure.

Who owns it?

You do. The website is yours, and your domain is bought in your own name. Host with us or anywhere else.

What if I cancel care?

Nothing is lost. You get a full copy of your site and one free move to the host you choose. Not on our plan, any edit is $20 an hour.

Independent reviews from earlier Itersi clients are on our Clutch profile, in their own words. Those projects came before this offer.

good questions

Questions from group practices

How many providers can the plan include?

Tell us your team's size. A small team usually fits well, and if a larger site needs extra work, we'll quote that first so there are no surprises.

How do I keep provider pages up to date when my team changes?

Each gets a short page with a photo, credentials, focus and booking link. When someone joins or leaves, you can tell us as one of your small edits.

Should each provider have their own site?

Usually not. One strong practice site with a page for each person is simpler, and it builds up one place for Google and for referrers.

A smiling woman with blonde hair and glasses working on her laptop

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