designed by us

Website design for a new dietitian private practice

Verdant RDN is a website we designed for a registered dietitian opening her own practice. It is calm, clear and small enough to launch fast, with one simple path from “this sounds like me” to booking a first call.

Try the live site Want a site like this?

Claire Whitman and Verdant RDN are made-up names we created to show this design. The photos are licensed stock photos.

Verdant RDN hero: headline, two buttons and a photo of Claire with a smoothie in her kitchen
the practice

Who Claire is

Claire Whitman, RDN, LD · Registered dietitian, new private practice

Claire is a registered dietitian who has just left a hospital job to open her own practice in Colorado. She works with adults and families who have a new diagnosis and a handout, know what to eat, but have weeks that get in the way. She has no reviews yet and no big team, and her site has to earn trust without pretending otherwise.

What she offers

  • One-on-one nutrition counseling
  • Support after a new diagnosis
  • Family meals and meal planning
  • A free 15-minute call to see if they're a good fit
the personality

The feel we chose

Calm and modern, like a quiet kitchen in the morning. Nothing shouts. New clients should feel they can breathe here, and that Claire has time for them.

  • Sage #5F7F67
  • Deep sage #3F5A47
  • Cream #F7F3EA
  • Ink #22302A
  • Soft clay #D9A68A

Fonts: Fraunces for headings, Hanken Grotesk for reading

why we built it this way

Section by section

A split hero that says who she helps

Claire's photo on one side, one plain promise on the other: nutrition care that fits a real week. Two buttons only, one to book and one to see how it works. A new practice has one job on the first screen, and that is to make the right person stay.

Verdant RDN hero: headline, two buttons and a photo of Claire with a smoothie in her kitchen

“Sound familiar?” before any services

Three short lines describe the client's week in their own words before Claire lists anything she sells. Then three services, each with one sentence and a link. People decide faster when they see themselves first.

A “Sound familiar?” row with three short client situations, then three services in a list
like what you see?

Want a site like this, built around you?

Tell us about your practice on one short page. Omar replies personally within 1 business day, and there is no pressure to buy anything.

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The stem timeline

A thin sage line grows down the page and links three steps: a free call, a first visit, follow-ups. It ends at the booking button. Booking a first dietitian visit feels big, so the site shows exactly what happens next.

“How working together works”: three steps joined by a thin green line, ending in a booking button

A real person, not a logo

A relaxed photo of Claire at home with her dog, and a short note in her own voice. For a solo practice the person is the brand, so the about section feels like meeting her.

“Hi, I'm Claire” section with a photo of Claire and her dog in a sunny kitchen

Honest example stories

Two short client stories, both clearly tagged as examples, because Claire has no reviews yet. When a real client agrees, their words replace these. We never invent reviews.

Two example client story cards, each tagged as an example

Services with fees in plain sight

Each service gets its own section with what happens, how long it takes and the fee. Clear prices answer the question most people are too shy to ask.

Verdant RDN services page with three services, what each includes and sample fees

Answers that are always open

The FAQ shows every answer at once, with no clicking to open each one. It is easier to scan on a phone and easier for Google to read.

Verdant RDN FAQ page with every answer visible
want to click around?

Try the live Verdant RDN site

We keep the live sites we've designed private, so our designs stay ours and yours stays one of a kind. Ask, and Omar sends you the link, usually within a day.

Ask on WhatsApp Ask by email

Or get the link by email

We only use your email to send the link and answer you. No newsletter.

under the hood

What's built in

Every Itersi website gets the same care behind the design.

  • Five pages and a small blog, on WordPress with Bricks
  • Every colour, font and fact comes from one settings screen, so updates take minutes
  • Fast on phones, built to WCAG 2.2 AA accessibility basics
  • Contact form that asks people not to send health details
  • Search basics: page titles, schema from real facts, no fake ratings
what your clients want to know

The smallest site you need

You can launch with a handful of pages and add the rest as you learn what clients ask for. A simple, honest site beats a half-finished perfect one.

  • Who you help, even if your niche is still forming
  • Your credentials, including that you're new, if you are
  • What you offer and how much
  • How to book or ask a question
  • A photo of you
words matter here

What we take care with

  • Only the credentials you hold today, with room to add more later
  • No invented testimonials or client numbers, which is tempting when you're new
  • Checking state rules before you describe your services

You check every word before anything goes live, because your name and your licence are on it. We don't give medical, nutrition or legal advice.

no hidden numbers

Clear prices for new private practices

designed only for you

Your custom website

$497 once

$250 to start, $247 before your site goes live. Ready 7 days after we have your information.

  • Fully custom: no templates, designed around your practice and your voice
  • Up to 5 pages, such as Home, About, Services, FAQ and Contact, with each specialty explained on your Services page. More pages $57 each
  • Your booking tool set up, with a "Book a consultation" button on every page
  • Basic page words written from your start form answers; you approve every line
  • Basic SEO setup: titles, descriptions, schema, sitemap, Google Analytics and Search Console
  • Two rounds of changes before launch, then 30 days of free fixes
  • The website and your domain are yours
Start your website
optional

Hosting + care

$47 / month

Monthly, no contract. Stop whenever you like. Or host your site anywhere you choose.

  • Fast hosting with a security certificate (SSL)
  • WordPress and plugin updates, backups and security checks
  • Up to 1 hour of small edits each month (about two 30-minute edits), usually done within 2 business days
  • More edits, redesigns and bigger work: $20 an hour, quoted first. New pages $57 each
  • Leaving? A free full copy of your site and one free move to your new host
How care works

How custom is it?

Fully custom. We never start from a template. Your colours, your specialty and the way you work with clients shape the design. Keeping it to 5 focused pages is what lets us design each one properly in 7 days. Underneath, every site runs on our own tested WordPress setup, which keeps it fast and secure.

Who owns it?

You do. The website is yours, and your domain is bought in your own name. Host with us or anywhere else.

What if I cancel care?

Nothing is lost. You get a full copy of your site and one free move to the host you choose. Not on our plan, any edit is $20 an hour.

Independent reviews from earlier Itersi clients are on our Clutch profile, in their own words. Those projects came before this offer.

good questions

Questions from new private practices

What's the smallest site I need?

Home, About, Services and Contact or Book. You can launch with these and add a blog or insurance page later, when you know what clients ask.

Should I wait until I have a niche?

No. Start with the people you most want to help, and sharpen it later. It's easy to change your wording as you learn.

I still have a day job. Can I start small?

Yes. A one-time $497 website suits that well. Check that your employer allows outside work, and start with a simple site that you can grow.

A smiling woman with blonde hair and glasses working on her laptop
free, for every dietitian

Get listed on Dietitian Launch

Dietitian Launch is our free directory for dietitians and nutritionists, so people looking for nutrition care can find you. Listing is free, and you don't need an Itersi website.

Join Dietitian Launch free About the directory
you might also be
your turn

Want a site like this, built around you?

Tell us about your practice on one short page. Omar replies personally within 1 business day, and there is no pressure to buy anything.

Start your website WhatsApp Us