Website design for eating disorder dietitians

Gentle Harbor Nutrition is a website we designed for an eating disorder dietitian. It reads like a calm letter, not a sales page: words first, one narrow column, soft dusk colours, and no food photos, body photos or numbers.

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Abigail Thorne, Gentle Harbor Nutrition, the client words, the letters and the Instagram name are made up, and each is tagged “Example” on the site. The photos are licensed stock photos.

Gentle Harbor hero: a text-only statement, “You don’t have to earn your next meal.” and one button

the practice

Who Abigail is

Abigail Thorne, RDN, LD · Eating disorder specialist

Abigail is a registered dietitian in Minnesota who helps people recover from eating disorders, and supports their families. Many visitors arrive tired, ashamed or afraid of being judged, and food or body pictures can hurt. She works alongside their therapist and doctor, does not weigh people in her sessions, and never promises a result.

What she offers

One-to-one recovery nutrition support
Support for families and loved ones
Intuitive eating, for people not in active treatment
Harbor Steps, a slow program with no fixed weeks

the personality

The feel we chose

A quiet letter. Dusk blue on oat, a book-like serif, wide margins, one thin wave as the only decoration. Nothing shouts, nothing counts, nothing sells. It feels safe to read, which is what a visitor in distress needs first.

Dusk blue #3E5A74
Deep blue #24384A
Harbour #4F6D8A
Oat #F3EEE3
Mist #E3EAF1
Sand #D8CDBB

Fonts: Newsreader for reading, Nunito Sans for small text

why we built it this way

Section by section

Just words to begin with

No photo at the top: one large sentence, one line under it and one soft button. A tiny header with plain text links and no button. For someone who dreads food and body pictures, the first thing they see is calm.

Gentle questions, not a quiz

Five short questions in plain sentences, with no score and no result. It helps a visitor notice whether this is for them, and it ends with “If any of these sounded like you, we can talk.”

“Is this for me?” with five gentle questions and a link to say hello

like what you see?

Want a site like this, built around you?

Tell us about your practice on one short page. Omar replies personally within 1 business day, and there is no pressure to buy anything.

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A letter, with a face

A short letter from the dietitian beside her portrait, signed by hand in italics. It sets the voice of the whole site before the visitor reads a single service.

A letter from Abigail beside her portrait, signed “Gently, Abigail”

How care works, in three lines

Working with the care team, what a first session feels like, and going at your own pace, each with a thin line at the side. It answers the fear of being rushed or weighed before anyone asks.

How care works here: with your care team, a first session, at your pace

A support box that is always easy to find

The crisis line and a note about medical help, in a clear box on a calm sea photo. It appears on the home page and the contact page, so help is never more than one scroll away.

A support box with the 988 crisis line over a photo of a calm sea

A program with no calendar

A slow program with four stages and no fixed weeks, with who it is for, what is included and plain answers. It says clearly that it sits alongside therapy and medical care, and does not replace them.

Program page with a sea picture, what is included and four stages

Her story, without pressure

The About page puts her photo right under her name, then tells her approach in short paragraphs and quiet pull quotes. Credentials are explained in plain words.

About page with a photo of Abigail, short paragraphs and a pull quote

Services, each with a calm picture

Three kinds of support, each opening with a sea photo and a short “If this sounds like you”. What is included and the sample fee are in plain sight.

Services page with a sea photo, a summary and what is included for each service

Honest answers, always open

The FAQ shows every answer, including “Do you weigh me?” and what to do in a crisis. Nothing is hidden behind a click, and nothing is vague.

FAQ page with every answer visible, grouped before and during the work

A gentle contact page

A short form that asks for only a little, a note that she reads every message herself, and the support box again. It asks people not to send health details.

Contact page with a short form and a note that Abigail reads every message

want to click around?

Try the live Gentle Harbor Nutrition site

We keep the live sites we've designed private, so our designs stay ours and yours stays one of a kind. Ask, and Omar sends you the link, usually within a day.

Ask on WhatsApp Ask by email

under the hood

What's built in

Every Itersi website gets the same care behind the design.

Five pages, a Program page and short letters (a blog), on WordPress with Bricks
Every colour, font and fact comes from one settings screen, so updates take minutes
A small “Ask me” button and a quiet email note in the corner, both easy to close
Fast on phones, built to WCAG 2.2 AA accessibility basics
Contact form that asks people not to send health details

what your clients want to know

What someone seeking recovery needs to feel

Your reader could be the client, or a frightened parent or partner. They need to feel safe the moment the page loads.

That they're welcome at any size, and that they're sick enough to ask for help
Your training and any CEDS certification
Your place within a treatment team
Your values, stated clearly
A low-pressure way to reach out

words matter here

What we take care with

No weights, calories, before-and-after pictures or body-checking images
No praise of thinness or weight loss, anywhere on the site
Crisis information, in your own wording, if you choose to include it

You check every word before anything goes live, because your name and your licence are on it. We don't give medical, nutrition or legal advice.

no hidden numbers

Clear prices for eating disorder dietitians

designed only for you

Your custom website

$497 once

$250 to start, $247 before your site goes live. Ready 7 days after we have your information.

Fully custom: no templates, designed around your practice and your voice
Up to 5 pages, such as Home, About, Services, FAQ and Contact, with each specialty explained on your Services page. More pages $57 each
Your booking tool set up, with a "Book a consultation" button on every page
Basic page words written from your start form answers; you approve every line
Basic SEO setup: titles, descriptions, schema, sitemap, Google Analytics and Search Console
Two rounds of changes before launch, then 30 days of free fixes
The website and your domain are yours

Start your website

optional

Hosting + care

$47 / month

Monthly, no contract. Stop whenever you like. Or host your site anywhere you choose.

Fast hosting with a security certificate (SSL)
WordPress and plugin updates, backups and security checks
Up to 1 hour of small edits each month (about two 30-minute edits), usually done within 2 business days
More edits, redesigns and bigger work: $20 an hour, quoted first. New pages $57 each
Leaving? A free full copy of your site and one free move to your new host

How care works

How custom is it?

Fully custom. We never start from a template. Your colours, your specialty and the way you work with clients shape the design. Keeping it to 5 focused pages is what lets us design each one properly in 7 days. Underneath, every site runs on our own tested WordPress setup, which keeps it fast and secure.

Who owns it?

You do. The website is yours, and your domain is bought in your own name. Host with us or anywhere else.

What if I cancel care?

Nothing is lost. You get a full copy of your site and one free move to the host you choose. Not on our plan, any edit is $20 an hour.

Independent reviews from earlier Itersi clients are on our Clutch profile, in their own words. Those projects came before this offer.

good questions

Questions from eating disorder dietitians

How do I avoid harmful words and images?

Leave out numbers, body shots, food shaming and any weight-loss talk. We check each image and page for these with you before launch, and you have the final say.

Which images and words fit a weight-inclusive practice?

People of varied sizes in ordinary, dignified moments, and food shown without judgement. Avoid words like clean, guilt-free and good or bad food.

Should I show my CEDS credential?

Yes, by your name, with one plain line about what it means. Treatment teams will look for it, and families may find it reassuring.

A smiling woman with blonde hair and glasses working on her laptop

free, for every dietitian

Get listed on Dietitian Launch

Dietitian Launch is our free directory for dietitians and nutritionists, so people looking for nutrition care can find you. Listing is free, and you don't need an Itersi website.

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