What to put on a dietitian website: a page-by-page checklist
A good dietitian website tells a stranger three things in seconds: who you help, how you help, and what to do next. Everything else supports those three. You only need a few pages to do that well.
Use this checklist page by page.
Home page
- One sentence on who you help and what with, at the very top
- Your credentials next to your name
- Virtual, in person or both, plus the states you serve
- Whether you take insurance
- A warm photo of you
- One clear button, such as Book a call
If someone can't tell what you do without scrolling, change this first.
About page
- Start with your reader's problem, then your story
- Your training, explained in plain words
- Why you do this work
- A real photo, and your values if they matter to your clients
Services page
- A short section per service: who it's for, what happens and how long it takes
- Fees or a starting price if you're comfortable showing them
- What happens at the first appointment
Insurance and fees
If you take insurance, this page may save you more email than any other.
- The plans you're in-network with, kept up to date
- A line asking people to confirm with their insurer
- Questions they should ask, and how superbills work if you offer them
Don't say visits are free or fully covered.
For clinicians
- Who you see, and how to refer
- Your credentials and what you send back
- Don't use an ordinary web form for referrals, because it shouldn't hold patient details
Contact or booking
- A link to your booking tool
- A short form that asks for contact details only
- A clear note: please don't send health details
Legal pages
- Privacy policy
- A disclaimer that your site's content is general information
- Terms of use, if you offer programs or downloads
Rules vary by state and practice, so ask your lawyer or insurer. This is general information, not legal advice.
What to leave out
- Before-and-after photos and weight numbers
- Promises about results
- Credentials you're still working towards, unless you say so clearly
- Testimonials you don't have written permission to use
- Autoplaying video and music
- Pop-ups the moment someone arrives
Don't wait for perfect
You can launch with four pages and add the rest as you learn what clients ask. A clear small site does more good than a perfect one that never goes live.
Want this done for you? See how it works, or send your current site for a free check.
Common questions
How many pages does a dietitian website need?
Most practices do well with Home, About, Services and Contact or Book. Add Insurance, Fees or For Clinicians pages if those questions come up often.
Should a dietitian show prices on the website?
It's your choice, but showing fees or a starting price usually means fewer poor-fit enquiries. If you take insurance, explain that costs can differ by plan.
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