SEO should help the right prospective clients discover a practice when they are already looking for an answer, a service, or a professional. It should not be a factory for publishing hundreds of interchangeable pages.
What ongoing SEO can include
Every practice is different, so the monthly scope is set after reviewing the website, services, target markets, competitors, existing authority, and realistic opportunities.
Typical work can include search-intent research, technical audits, service-page improvements, internal linking, content briefs, article optimization, local-search work for eligible practices, Search Console review, and building a stronger information architecture around the questions prospective clients actually ask.
AI search is part of the landscape, not a separate magic trick
Itersi does not sell a mysterious “ChatGPT ranking button.” Good AI-search visibility still depends heavily on the same foundations that make information easy to understand and trust: crawlability, clear entities, useful original content, strong page structure, accurate authorship, consistent business information, and reputation across the wider web.
Where useful, Itersi also considers answer-oriented content, structured data, citations, authorship, AI crawler access, and how pages can provide clear, extractable answers without turning the site into FAQ spam.
No ranking guarantees
Search results change. Competitors change. Google changes. AI systems choose sources differently. Itersi can improve the quality of your search foundation and execute a thoughtful strategy, but it will never sell a guaranteed #1 ranking or guaranteed inclusion in an AI answer.
The starting price is $400/month. More competitive markets or content-heavy strategies may require a larger scope.