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If you look at the brand colors of Chase, Citibank or Bank of America, you’ll notice that they all have the almost same color. They all use blue. In fact, Facebook, Twitter and LinkedIn also use blue. Why is that? Well, it’s not random, it’s because, blue represents trust. And yes, this why you should carefully choose your brand colors since every color has it’s own meaning.

Suggestion: This topic is really very deep and if you’re confused, don’t overthink. Choose one, give it a try and then study more about the ‘Color Psychology’. Just don’t use more than 3 colors. One for primary, another for secondary and the last one for accent.

Red — Red stands for passion, excitement and anger. It can also signify importance and command attention.
Orange — Orange stands for playfulness, vitality and friendliness. It is invigorating and evokes energy.
Yellow — Yellow evokes happiness, youth and optimism, but can also seem attention-grabbing or affordable.
Green — Green evokes stability, prosperity, growth and a connection to nature.
Blue — Blue stands for trust, professionalism, security and formality.
Purple — Purple can signify royalty, creativity and luxury.
Pink — Pink stands for femininity, youth and innocence. It ranges from modern to luxurious.
Brown — Brown creates a rugged, earthy, old-fashioned look or mood.
White — White represents cleanliness, virtue, health or simplicity. It can also mean affordable or even high-end.
Gray — Gray stands for neutrality. It can look subdued, classic, serious, mysterious or mature.
Black — Black stands for a powerful, sophisticated, edgy, luxurious and modern feeling

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